All About Mobile Domain Names
When the Internet first came out it was restricted to a wired
connection to a computer. Eventually technology improved, creating
wireless Internet. At that point the Internet could be accessible through
desktops, laptops and mobile devices without wiring. This means that the
Internet was now portable. And as more mobile devices are getting created,
consumers are exploring how to increase this portability. In fact,
wireless Internet has gotten so popular with mobile devices, domain name
companies have created a new extension. It's called .mobi.
.Mobi is
the extension of choice for websites that are being formatted for cell
phones, pdas and other mobile devices. It can be bought from most major
domain name companies such as Godaddy or Network Solutions. As far as
registering a .mobi domain name, one would go through the same type of
procedure that is associated with traditional domain names. This involves
first choosing a .mobi domain name and seeing if it is
available.
If it is not available, the domain name company will
offer suggestions on what a person can use. Either way, the customer will
be given another chance to select another .mobi domain name. Once they get
one that is not taken, they can proceed to purchase it. The contract will
last one to two years, depending on what they agreed upon with the domain
name company. When the contract is up, a person will have to renew their
.mobi domain name if they want to continue to keep it.
So, why
would a webmaster decide to invest in a domain name that is restricted to
mobile devices? Well, it's mainly because they get an opportunity to
center in on a market that is relatively new. Since most webmasters or
companies are trying to take advantage of the .coms or the .nets, the
.mobi has become somewhat forgotten. This means that it is prime for
search engine keywords that would normally not be available for
traditional domain names. It can also allow a webmaster a branding
opportunity for their company.
However, since a .mobi domain name
means a webmaster is creating a website specially designed for a mobile
phone, it cannot have the types of frills that it could have if it was
being promoted on a computer. Good mobile websites need to be mostly
textual with very limited number of pics, (if any). Granted, plain text is
not fancy, but it doesn't require much loading time. Mobile phone sites
should also not be very large nor should they be created with frames or
other more complicated layouts.
A webmaster may also want to
consider trying to divert the mobile website visitor to a regular website.
One way this can be done is by advertising the domain name that is
associated with a traditional website. But it must be made clear that the
site will only display appropriately on regular computers. Another option
is trying to capture the person's email address by offering them something
free, such as an e-book or low-cost merchandise.
When they sign up
to the email subscription, their first newsletter could advertise the
traditional website a webmaster wants promoted. By doing either of these
options, webmasters can still take advantage of pay-per-clicks or
affiliate programs, revenue generators which may not be promoted on .mobi
websites due to viewing limitations with banner or text
ads.
Get expert advice about domain names at http://www.articlefog.com/category-domain-names.htm.
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Article Source: www.ArticleFog.com.
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