Cybersquatting and Your Domain Name
When it comes to domain names, don't think that you only need to
worry about the ones that you registered. This is because with the
phenomenon of cybersquatting, domain names that are similar to your
company's trademark could be registered to unscrupulous webmasters,
intending to use them in bad faith. What happens is once the cybersquatter
has gotten sales or Adsense clicks from their domain name, they will try
to sell it to the original entity holding the trademark. When things get
to this point, the price is significantly higher, sometimes even thousands
of dollars. This is despite the fact that the individual or organization
buying the domain name originally had the rights to it in the first
place.
So, how does a company protect themselves from
cybersquatting? Well, first they need to be aware of whether or not domain
names related to their trademark are being registered and used in bad
faith. The best way to do this is to sign up for Google Alerts. This is a
service that allows individuals or organizations to track any websites,
comments, articles, etc. that are being made about their website or
brand.
If they receive an alert that shows a domain name that is
similar to their trademark, they could be dealing with a potential
cybersquatter. The keyword of course is 'potential.' The person may not
have any intention on selling the domain name back, though they are still
using it in an illegal manner.
Either way, website owners can
exercise their right to an arbitration proceeding if they found their
trademark has been used in bad faith. The type of arbitration proceeding
that is the most common for domain name disputes is called Uniform Domain
Name Dispute Resolution Policy. This process can allow disputes to be
settled out of court through an ICANN-approved UDRP provider. The
decisions made through the UDRP panel are legally binding, though they can
be challenged in a traditional courtroom if either party thinks things are
unfair.
Another way companies can avoid cybersquatting is by trying
as best they can to register any domain names relating to their trademark.
This would include obvious derivatives where their whole trademark is
included, as well as more creative derivatives where only a part of the
trademark is used. If a company finds they are having difficulties coming
up with different domain name combinations on their own, they can use a
domain name generator. They should use both automated domain name
generators as well as those in which a human comes up with the different
combinations. In either case they need to think of combinations for all
types of extensions, even free ones such as .tk or .co.nr.
In
conclusion, no one should have to succumb to a cybersquatter. Too much
money and work goes into building a brand to have to spend thousands to a
shady webmaster. Instead, website owners should be aware of how their
trademark is being used. If there is a problem they can consider a UDRP
proceeding. In the meantime they need to try to get as many domain names
containing their trademark as possible, so cybersquatters won't have an
opportunity to do their dirty work.
Get expert advice about domain names at http://www.articlefog.com/category-domain-names.htm.
Here you can find all information about choosing right domain name,
cybersquatting, making money selling domain names and many more.
Article Source: www.ArticleFog.com.
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