Hyphenated Domain Names
You think of a perfect domain name. It contains a keyword that is
found in search engines, has no trademark issues and is memorable for
website visitors. You try to register your domain name with a domain name
company. It appears to be taken. So, you put a hyphen in it. That version
of your domain name is not taken, but should you go on and invest in it?
This article will explore what webmasters need to consider if they are
deciding to use hyphenated domain names.
First, they need to think
about their website visitors. Most people are not accustomed to using
hyphenated domain names. Even if they like a website, it may be simply a
matter of forgetting to include the hyphen. If this happens then the
unhyphenated version of the domain name will be what receives traffic,
which is definitely not what a webmaster wants. Of course, if a domain
name is not hyphenated in the first place, then such an issue would never
arise.
However, a hyphenated domain name that is keyword-rich has a
higher chance of getting a good ranking from a search engine than a
non-hyphenated domain that is not SEO optimized. A higher search engine
ranking might outweigh the initial disadvantage of how inconvenient a
hyphenated domain name is. This is because if a website has a high search
engine ranking, people won't need to type in the domain name in order to
access it. They can simply click on the listing given in search engine
results. And if they like the site, they will bookmark it, an action that
is preferable, since it shows they are really interested in what the site
has to offer.
Webmasters should also consider whether or not their
domain name is more understandable if they use a hyphen. Consider the
unusual domain name molestationnursery.com. This is actually in reference
to a website that talks about mole nurseries, not molestation. Yet, what
will most website visitors think if they saw the domain name in that
manner? Including hyphens can make such a website much clearer.
It
would also be better for SEO, since search engines would index
mole-station-nursery.com with keywords related to moles.
So,
basically, there are advantages and disadvantages to using hyphenated
domain names. If a webmaster thinks their domain name is going to bring
them a lot of search engine traffic, they should go for it. And in some
cases, a hyphenated domain name is necessary to make its meaning easier to
understand.
Otherwise, webmasters should try their best to create
non-hyphenated domain names, since these are the types of domain names
that rule the Internet world. If they are having trouble coming up with a
better domain name, they can consider using a domain name generator. Many
domain name companies provide rudimentary domain name generators if a
selected domain name gets turned down. Webmasters don't have to settle for
these type though, since there are more sophisticated domain name
generators that can offer even more suggestions.
Get expert advice about domain names at http://www.articlefog.com/category-domain-names.htm.
Here you can find all information about choosing right domain name,
cybersquatting, making money selling domain names and many more.
Article Source: www.ArticleFog.com.
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